Open to roles in Berlin · Authorized to work in GermanyI make e-commerce brandsvisible in search and AI answers.
In SEO since 2022 and GEO since 2025: AI-visibility monitoring in Peec AI, AI-crawler access, product data for AI shopping surfaces and structured data, specified for developers and verified live.
Results
Results, with their source.
+24%
Organic CTR at Sleeplay, a US e-commerce store, with average position from ~17 to ~10 and clicks up 9%. Technical SEO and on-page work.
Sleeplay · Search Console · Mar to Aug 2026 vs May to Oct 2025
+40%
Orders from AI assistants (ChatGPT, Perplexity, Gemini and others) at Sleeplay, where I run AI-visibility monitoring in Peec AI.
Sleeplay · GA4 · Aug to Oct 2026 vs 2025
x3
Organic clicks on a Shopify client store in six months, with CTR up 84%.
Loona Marketing · Surtilight · Search Console
Experience
Feb 2024 to present
Sleeplay · SEO & Content Marketing Specialist
Technical SEO and GEO for a US e-commerce store: AI visibility, AI-crawler access, product data for AI surfaces.
Jan 2023 to present
Loona Marketing · Co-Founder & Marketing Lead
SEO, GEO and measurement for client brands, plus the Claude tooling that runs it.
Apr 2022 to Feb 2024
Webcreativa · SEO Analyst, then SEO Specialist leading the SEO area
From junior to leading the agency’s SEO area for 15+ accounts.
Projects
Sleeplay · GEO
AI-visibility monitoring and technical GEO
- Peec AI
- Gemini API
- Cloudflare
- GA4
Sleeplay · Merchant Center
Product data for AI shopping surfaces
- Merchant Center
- Supplemental feed
- Python
Sleeplay · Competitive intelligence
Competitor intelligence: pricing, content and business moves
- changedetection.io
- Shopify API
- Python
- Decision log
Loona Marketing · 5 brands
SEO and GEO measurement stack
- Search Console API
- SQLite
- Causal impact