Marketing automation & AI systems · Berlin
I build the AI systemsthat make marketing run faster.
Claude agents, MCP connectors and n8n automations that research, write, audit and report, so a team scales its output without scaling headcount. Hands-on in technical SEO and GEO, and in tracking.
What I do
Three things, kept narrow on purpose.
- 01
AI marketing systems
Claude skills, agents and MCP connectors adapted to each client, wired to Search Console, GA4, Ahrefs, SEMrush, DataForSEO, Screaming Frog and Shopify. Expert playbooks run in hours instead of days. I extend the stack with vetted open-source repositories, run locally.
Claude · MCP · n8n · Apps Script
- 02
Technical SEO & GEO
Crawlability, structured data, Core Web Vitals and AI-search readiness: crawler access for citation bots, llms.txt, citable content. Measured in Ahrefs, Semrush, DataForSEO and Search Console.
Screaming Frog · Schema.org · llms.txt · Core Web Vitals
- 03
Analytics & tracking
GA4, Google Tag Manager server-side and Meta Conversions API with event_id deduplication, so the numbers behind the systems are real. Reporting in Looker Studio.
GA4 · GTM server-side · Meta CAPI · Looker Studio
Proof
Real numbers, from the tools.
- +24%
- organic CTR, with average position from ~17 to ~10
- Sleeplay, six months vs prior period, Search Console
- x3
- organic clicks on a client store in six months
- Loona Marketing, Search Console
- 9+/10
- Event Match Quality on lead events, browser + server
- Meta CAPI with event_id deduplication, Events Manager
Rounded on purpose. Sources: Google Search Console, Meta Events Manager, Shopify.
Work
Systems I built.
2023 to today · Design and build
The AI operating layer for client accounts
Claude skills, agents and MCP connectors adapted per client, plus n8n workflows and Google Apps Script, connected to Search Console, GA4, Ahrefs, SEMrush, DataForSEO, Screaming Frog and Shopify. Expert playbooks (audits, content, product pages, reporting) run in hours instead of days. One client store: organic clicks x3 and CTR +84% in six months.
2024 to today · Technical SEO & GEO
AI-search readiness for an e-commerce brand
At Sleeplay (US e-commerce): crawler access for AI citation bots, structured data, llms.txt and AI-visibility tracking, on top of technical SEO and on-page work. Claude-based content and product-page systems took publishing cadence to ~3x. Organic CTR +24% and average position from ~17 to ~10 in six months.
2023 to today · Tracking & automation
Tracking you can trust, leads with zero manual entry
GA4 + GTM server-side + Meta Conversions API with event_id deduplication: lead events arrive browser + server with Event Match Quality 9+/10. Lead handling automated end to end with Google Apps Script and n8n (validation, anti-spam, CAPI, Sheets and CRM). Deploys cut from 30 minutes to seconds with a CLI I built.
About
From junior SEO to building the systems.
I started in SEO at a Google Partner agency in Medellin in 2022, went from junior to leading the SEO area for 15+ accounts, and kept hitting the same wall: good playbooks run by hand do not scale. So I started turning the playbooks into systems.
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