For others on a similar path: courses, tools and opportunities worth your time.

A solid paid option if you want the analytics foundations (SQL, Tableau, Python) with a capstone to show.

Free, hands-on SQL from joins to window functions, if you want to read data without waiting for someone else.

Free official certifications for Google Ads and GA4. Table stakes, and the exams are quick.

Free SEO certifications from the two tools you probably already use. Easy, credible badges.

Free martech + CRM/lifecycle certifications. A cheap way to open the CRM/lifecycle path.

Open-source workflow automation. Where a lot of my marketing automation lives. HQ in Berlin, and they hire.

The framework this very site is built on. Ships almost no JavaScript, great for SEO and Core Web Vitals.

Free, English, hybrid tech education in Berlin (Data & AI track), eligible for migrants with a residence permit. A real on-ramp into data.

Free, well-made intro to AI from the University of Helsinki. A clean box to tick for AI literacy.