About

I build AI systems for marketing. This is the path that got me here.

I started in SEO at a Google Partner agency in Medellin in 2022, went from junior to leading the SEO area for 15+ accounts, and kept hitting the same wall: good playbooks run by hand do not scale. So I started turning the playbooks into systems.

[email protected]

Authorized to work in Germany.

01Experience

Loona Marketing

Co-Founder · Marketing Automation & AI Systems Lead

2023 to Present

Remote · Berlin / Medellín

Built the AI operating layer for half a dozen client accounts: Claude skills, agents and MCP connectors adapted per client, plus n8n workflows. Expert playbooks run in hours instead of days.
GA4 + GTM server-side + Meta CAPI with event_id deduplication: lead events browser + server, Event Match Quality 9+/10.
Lead automation with Apps Script and n8n: no manual entry; deploys from 30 minutes to seconds with a CLI I built.
Local marketing-intelligence environment, callable from Claude: competitor change monitoring, Trends and catalog-diff tools, SERP and TF-IDF gap analysis, AI-crawler and AI-visibility reports.

Sleeplay

SEO & Content Marketing Specialist

2024 to Present

Remote · US e-commerce

Claude-based content and product-page systems adapted to the brand, with triangulated research and link and citation checks: 40+ SEO briefs, 45+ product pages, publishing cadence ~3x in 2026.
Technical SEO and on-page optimization: organic CTR +24%, average position ~17 to ~10 and clicks +9% in six months vs the prior period.
AI-search readiness: crawler access for citation bots, structured data, llms.txt, AI-visibility tracking. Monitoring in Ahrefs, Search Console, Screaming Frog and Microsoft Clarity.

Webcreativa

SEO Analyst, then SEO Specialist leading the SEO area

2022 to 2024

Medellín · Google Partner agency

Started as the junior of the SEO team and was promoted to lead the area within the first year: strategy, execution and client reporting for 15+ accounts across legal services, e-commerce, food, real estate, construction, healthcare, tourism and B2B.
Technical and on-page SEO, keyword research and content briefs; reporting with Semrush, Ahrefs, Search Console and Google Analytics; bilingual (ES / EN) content.

UPS Global Services

Customs Administrative Assistant

2020 to 2022

Medellín

Classified imported goods for correct UK customs duties and validated import data with clients and internal teams.

02Education

2025 to 2026

Gisma University of Applied Sciences

MSc Business Management & Marketing · Berlin

2015 to 2021

Universidad de Medellín

BSc International Business (marketing emphasis)

03Skills

AI & automation

Claude
Claude Code
AI agents
MCP
n8n
Google Apps Script
API integration
Workflow automation

SEO & GEO

Technical SEO
GEO / AI search
Structured data
Core Web Vitals
Keyword research
Ahrefs
SEMrush
DataForSEO
Screaming Frog
Search Console

Analytics & tracking

GA4
Google Tag Manager
Server-side tracking
Meta Conversions API
Attribution
Looker Studio
Microsoft Clarity

E-commerce & web

Shopify
WordPress
CRO
Web crawling
Cloudflare

04Languages

SpanishNative
EnglishProfessional working
GermanElementary, learning